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Merman director Zak Emerson teams up with Irish production company Butter for the Toyota Hybrid campaign
Zak Emerson contemplates the power of hybrid in his most recent piece of work for Toyota through the Irish production company Butter.
Kyla O’Kelly said of the project: Javelin Dublin has launched a new Toyota Ireland Brand campaign, the latest in the Built for a Better World series. The campaign, “You’ll Never Take a Wrong Turn with Toyota”, aims to dispel the confusion amongst new car buyers and presents Toyota Hybrid and Toyota, as the right choice for drivers today and into the future. Toyota’s world-leading Hybrid Electric offering, their unequivocal vision of the future of motoring, along with recent research insights confirming Toyota as Ireland’s most trusted, reputable and desired car brand led to the new advertising platform. The TV, part of a multi-platform campaign, was filmed in Ireland during lockdown in March 2021, a s