Retention is no longer just about the last phase of the customer journey anymore. In a traditional organisation such as a bank, retention would only come into question when the customer would close the account.
Mumbai: Global independent research firm RECMA has ranked Starcom India, part of Publicis Groupe India number one in new business in its ‘New Business Balance Report for 2021’. The research firm evaluates media agencies worldwide. The agency has gained the top position in competitive pitch wins across Consumer Products (CPG), New-Age, and App Economy which includes clients in