Technology and marketing key for alternative protein companies to survive in Asia in the long term
News Highlights: Technology and marketing key for alternative protein companies to survive in Asia in the long term
Product development has often been the primary focus alternative protein companies, especially in the plant sector, and previous discussions with experts also concluded that plant-based consumer growth in Asia is all about the product – but new insights in Jefferies’ equity research now say technology and good marketing are on the rise as more important factors for investors to consider.
“Here I am mainly concerned about the plant sector, where a large number of ‘me too’ B2C plant companies are emerging that focus on new products, but that do not differ from each other in terms of technology. even tasty or healthy – the ratings for many of these are really too high right now, ”said Brinc Senior Advisor of foodtech accelerator and author of the Jefferies r