Spanish footballer Héctor Bellerín
With sustainability at its core, Edition by Héctor Bellerín is a collection entirely made from more sustainable materials, in line with both Bellerin’s environmental values and H&M’s own transparent commitment to change. In line with the brand’s sustainability movement, Bellerín has also been deeply involved in the design process in every stage. His signature style is felt throughout the collection, from the oversized streetwear and utilitarian pieces to the sharp new update of timeless men’s staples.
For the color palette, muted earth tones reflect the effortlessness of Bellerín’s own personal style, while playful graphics show how the athlete can effectively and positively communicate serious issues. In the collection, cotton is organic, or recycled from textile production waste; nylons and polyesters are recycled, while viscose fibers are from sustainable sources. Where possible, Bellerin was keen for pieces to be made from sin