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Nike Shuffles Executives As Unwanted Air Maxes and Air Jordans Pile up

Nike is working to develop the next "breakthrough innovation" as analysts say its product line has gotten "stale" and lacks "newness."

Adidas Is Bringing Back Yeezys, Starting With Black Pirate

The Yeezy Boost 350 "Pirate Black" was last released in 2016 during the peak of Adidas Yeezy hype. The shoes are expected to release on May 31.

Typical Nike Shopper: Gen X, $80K Household Income

The typical Nike shopper visits a company store three times per year and spends on average $87.88 every trip.

How This Reseller Made Over $1 4 Million on StockX

Ray Cao began reselling sneakers at 17 years old to help pay down $200,000 in family debt from bad penny stocks and gambling decisions.

McDonald s Tests Cold Brew and Ups Competition With Starbucks

Starbucks is arguably McDonald's biggest competitor in coffee and snacks. It has recently outperformed its rival in same-store sales and traffic.

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