Goldilocks and the EU green claims crunch just-food.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from just-food.com Daily Mail and Mail on Sunday newspapers.
Food companies will be forced to justify claims such as carbon neutral under newly proposed plans from the European Commission as criticisms mount over the ‘rampant’ greenwashing found on supermarket shelves - but farmers warn plans must be fine-tuned for the specificities of the food sector.
Growing awareness among consumers regarding the health hazards & ill effects of the food produced/grown using synthetic chemicals is likely to drive the growth.