Instagram / @yaitte
In ‘Get Your Greens’, an ongoing series in line with Earth Day, British Vogue explores how the industry is advancing towards a greener future.
“Our stripes are quite distinctive. If you look at anybody else that does a striped shirt, it’s not woven in the same way,” Danielle Windsor, founder of British brand Yaitte, tells British
Vogue over Zoom. “It’s breathable, it’s long-lasting and the fact that it’s durable is really important because then the shirt should last longer.”
It’s this distinguishable feature that has attracted several of the fashion industry’s influencers. In recent months, Camille Charrière, Blanca Miró Scrimieri, and
Virginia Chadwyck-Healey on the British brand selling only 17 (perfect) products telegraph.co.uk - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from telegraph.co.uk Daily Mail and Mail on Sunday newspapers.