Danielle Jin Six months after Danielle Jin took over as the APAC marketing chief for Visa and after moving from Shanghai to Singapore she’s getting to grips with the diverse nature of the firm s business in the region and tweaking her strategy to keep pace. While she’s driving marketing awareness in emerging markets such as India and Vietnam, Visa’s strategy is more nuanced in developed markets such as Korea and Taiwan, where the focus, with campaigns such as Everyone speaks Visa , is on security and convenience. “Our markets are very diversified,’ Jin, a member of the 2021 Power List of the region s 50 most influential marketers, tells
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Visa names new head of marketing for APAC Details 03 March 2021
Danielle Jin, CMO of Visa Greater China has been handed the head of marketing remit for the APAC region. In her new role as senior vice president and head of marketing for Asia Pacific, Jin will oversee Visa’s brand and marketing strategies across brand, product, and client marketing for 17 markets and seven clusters. She reports to Chris Clark, executive vice president and regional president, Asia Pacific, as well as to Lynne Biggar, executive vice president and chief marketing and communications officer.
Jin has been with Visa since 2016, based out of Shanghai. During her time there, she led Visa s marketing function with a strong focus on data-driven marketing approaches, supporting business growth in China Mainland, Hong Kong SAR, and Taiwan. She also led Visa’s Asia Pacific centre of excellence for cross-border strategy and campaign development, and was responsib