Twitter s Katie Ford Joins Fyllo as Chief Operating Officer
News provided by
Share this article
Share this article
NEW YORK, Feb. 25, 2021 /PRNewswire/ Katie Ford, one of the most influential leaders in media and technology, has joined Fyllo s leadership team as Chief Operating Officer. Ford was previously at Twitter where she served for the past two years as Head of Global Brands.
Ford is one of the biggest names in digital media, with a career built at Fortune 100 media & technology companies at the intersection of data, marketing, and creativity. She spent two plus decades at Publicis Media, rising to the rank of President where she was the Executive lead on P&G, Coca-Cola, USAA, and Kellogg s accounts. During her time at Publicis she was recognized by Ad Age as one of the Women to Watch, and by Campaign US, as a leading Media Maven. From there she joined Amobee s executive team as Chief Client Officer, where she was integral in delivering two successful acquisitions w
Share this article
Share this article
CHICAGO, Jan. 20, 2021 /PRNewswire/ Fyllo, the leader in digital marketing and compliance solutions for highly regulated industries, announced today it has acquired DataOwl, the leader in cannabis retail point-of-sale marketing and loyalty.
DataOwl s marketing and loyalty solutions power more than 320 cannabis retailers across 25 states as well as Puerto Rico and Jamaica, serving over 3M network members. DataOwl s AI-powered retail solutions will be integrated into Fyllo s Compliance Cloud, creating the industry s first end-to-end, brand-safe marketing platform, allowing cannabis brands to target consumers at every level of the sales funnel.
With the addition of DataOwl s retail solutions, Fyllo enables cannabis clients to increase return on ad spend (ROAS) and attribute marketing dollars and increase efficiency of campaigns at every size. The Fyllo Compliance cloud now offers: