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Retail rush: Malaysians flock to the online sale to get their festive season and year-end shopping done.
PETALING JAYA: E-commerce platforms and retailers witnessed a shopping frenzy as people took advantage of the 12.12 sale for year-end purchases.
Shopee Malaysia regional managing director Ian Ho said the platform kicked off its 12.12 Birthday Sale on a high note, with four times more items sold in the first hour compared to last year.
One user, he said, made 180 orders in the morning of Dec 12.
Based on data on the sale’s first eight hours, Shopee saw Malaysians were mostly stocking up on essential items, especially food.