Marketers are cashing in on scientific language to sell health products, a trend known as "scienceploitation". The Federal Trade Commission has updated its guidelines for health-related products, but policing is difficult due to the sheer volume of brands. Suppliers market products using vague language such as “supports” or “boosts”, with disclaimers later stating that the claims have not been proven. To assess a products validity, the FTC recommends searching for product reviews and references on respected healthcare organisation sites.