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VK launches campaign targeting 10 million consumers to create the flavour of 2024

As part of VK’s #WEAREFLAVOUR campaign, the RTD brand is driving excitement in the category by giving consumers the chance to mix, match, and submit the next

United kingdomDaniella mulveyTropical fruits

VK asks fans to choose RTD flavour - The Spirits Business

Ready-to-drink brand VK is calling on consumers to select the flavour for its next expression, which will be released this summer.

United kingdomDaniella mulveyJulian atkinsTropical fruitsGlobal brands

Review: VK s new chocolate orange drink really is a festive treat

Review: VK s new chocolate orange drink really is a festive treat
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Daniella mulveyGlobal brands ltdChocolate orangeSouth tynesideMixed packsMixed packPassion fruitTropical fruitsBlack cherryBrand manager

Christmas new products round-up for on-trade

Hey, if you didn’t realise, Christmas is round the corner and now is an ideal time to launch some new drinks that could keep customers coming back until next Yuletide.

City ofUnited kingdomCounty cavanUnited statesStephanie macleodRhum barbancourtBrewer scott wilkinsSavinjski goldingsRupert thompsonDaniella mulveyDan scott paulDelphine gardereJames rammDupre barbancourtMeikle toirJack palmer

New beverage launches: Festive special for Christmas 2023

From canned cocktail crackers to bourbon advent calendars, we take a look at some of the festive beverages on shelves this Christmas.

United kingdomKouvola raussilaAbel coleHanna palomTom fowkesDaniella mulveyJack greenGlobal brands ltdInternational delight peppermint mocha zero sugar creamerInternational delight peppermint mocha iced coffeeInternational delight peppermint mochaSeuss enterprisesCarlsberg groupPeppermint mochaDelight peppermint mocha zero sugar creamerGingerbread cookie dough

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