Drest names Daniel Svärd Co-CEO, joining Lucy Yeomans wwd.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from wwd.com Daily Mail and Mail on Sunday newspapers.
Drest will launch a new project in October that will feature real-time narrative quests, live in-game special events and exclusive branded virtual journeys.
The past year provided several banner moments throughout Northwestern athletics. Women’s soccer shot up the national rankings, field hockey clawed its way back to a second consecutive national championship appearance, men’s basketball stunned then-No. 1 Purdue and punched its ticket to the Big Dance, fencing trounced No. 1 Notre Dame in Ryan Fieldhouse, softball won.