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Sennheiser sells off its consumer brand

Long-running German audio company Sennheiser has announced that Swiss holding company Sonova will be acquiring the brand in a deal expected to close by end of the year.The deal will bring headphones and soundbars to Sonova s existing portfolio, .

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Sonova acquires Sennheiser Consumer Business

Sonova acquires Sennheiser Consumer Business Both companies will work together under the Sennheiser brand in the future May 07, 2021 Sennheiser and the Sonova Holding AG with headquarters in Stäfa, Switzerland, today announced their future cooperation under the Sennheiser brand. The global provider of medical hearing solutions will fully take over Sennheiser s Consumer Electronics business. Subject to regulatory approval, the plan is to complete the transfer of the business to Sonova by the end of 2021. Sennheiser had announced in February that it would focus on the Professional business in the future while seeking a partner for the Consumer Electronics business. Consumer Electronics products from Sennheiser stand for the best sound and a unique audio experience. With the takeover of the Sennheiser Consumer business, Sonova is adding headphones and soundbars to its hearing care portfolio, which includes hearing aids and cochlear implants, among other hearing solutions. Sonov

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Sennheiser s headphone business has been bought by hearing aid manufacturer Sonova

Sennheiser’s headphone business has been bought by hearing aid manufacturer Sonova May 7, 2021, 5:27am EDT If you buy something from a Verge link, Vox Media may earn a commission. See our ethics statement. Share this story Photo by Vlad Savov / The Verge Sonova, a Swiss company best known for its medical audio products like hearing aids and cochlear implants, is buying the consumer electronics division of German firm Sennheiser. That means Sonova is taking over Sennheiser’s portfolio of consumer headphones, wireless earbuds, and soundbars, moving into an expanding market for personal audio equipment. Sennheiser announced it was looking for a buyer for its consumer business in mid-February “amid strong competitive pressure.” Although the company’s consumer products hit record sales in 2019, the firm still lost money with profit margins “under pressure” from global rivals. It cut 650 jobs and said “all options are open” to help the division.

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Sennheiser sells its consumer audio business to hearing aid specialist Sonova

Sennheiser sells its consumer audio business to hearing aid specialist Sonova
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Sennheiser Acquired By a Hearing Aid Company

(Photo by Alphacolor on Unsplash) German audio specialist and well-known headphone maker Sennheiser will soon hand over its consumer business and brand name to a Swiss company specializing in hearing aids. In a surprise move, hearing care company Sonova has announced its intention to acquire the Sennheiser Consumer Division, which covers all of the company s consumer products including headphones, earbuds, and soundbars. Sonova will pay $240 million in cash for the company, with the deal including the use of the Sennheiser brand in perpetuity through a licensing agreement. Sonova is by far the bigger of the two companies, having over 14,000 employees spread across 100 countries and generating over $3.2 billion in sales revenue last year. Sennheiser s Consumer Division on the other hand consists of around 600 employees and generates roughly $300 million in sales annually. The two companies were founded within a couple of years of each other, with Sennheiser appearing just a few wee

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