Register for this webinar (9:00 - 10:00 AM EST | 03:00 - 04:00 PM CET)Countless decisions are made every day that affect citizens but do not include them. That reality results in suboptimal services, programs, and policies that fail to deliver on the expressed and diverse needs of citizens. However, citizens bring a unique vantage point and when their insights and experiences are built-in to design and execution processes, it can drastically improve outcomes. This webinar will showcase effective structures and processes – such as citizen panels, citizen forums and co-design labs – that support citizens to have a voice at decision-making tables so they can better hold leaders to account for achieving the system transformations that citizens need – in health, education and beyond.In this fourth session in the series, we will explore practical ways to make evidence-based choices the default or easy option for everyday citizens. Our discussion will push past the common rhetoric that
Brand reputation and the impact of Google SERP selections
How Google treats company navigational brand searches and the impact they can have on consumer perceptions.
JR Oakes on December 23, 2020 at 1:21 pm
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This deep dive started with a thread a few weeks ago about Google’s selection of People Also Ask (PAA) results and the potential impact it has on brands.
Thread Time:
Subject: Negative brand impact of PAA results.
Google has been including more balanced questions into People Also Ask (PAA) results. Here is a selection where I think they go to far. This selection was found in 7 searches at random for companies that came to mind. pic.twitter.com/Lpxtnc0qmf JR Oakes (@jroakes) December 8, 2020