Published February 12, 2021, 12:53 PM
Love is truly in the air! ABS-CBN brings back its yearly “Feb-ibig” campaign to inspire Filipinos to make their love felt by those special to them despite the present limitations.
The Valentine-themed plug, featuring stars from hit Kapamilya programs, shows that distance and pandemic notwithstanding, love always finds a way.
Kathryn Bernardo and Daniel Padilla
Now a popular term widely mentioned by brands and common folk alike to refer to the love month, “Feb-ibig” was first used by ABS-CBN as a theme in 2007. It is a word coined by Patrick De Leon, the former creative group head and wordsmith of the ABS-CBN Creative Communication Management (CCM) division. CCM is also the team behind the well-loved Kapamilya station IDs.