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Research shows 46% of Australian shoppers have a negative perception of a retailer following online returns issue SYDNEY, Aug. 28, 2023 /PRNewswire/ New research fromManhattan Associates has revealed how online returns processes are shaping the perceptions of Australian retailers, with 66% of Australian shoppers stating they had a less than satisfactory experience with online returns in the past year. Returns process Of those shoppers surveyed, 46% said they now have a negative perception of a retailer following an online returns issue. Within this group, 32% attribute these difficulties to inadequate communication with the retailer, highlighting a growing disparity between shopper expectations and their perceived experience. Alarmingly for local retailers, the research also showed that 51% of shoppers were unlikely to continue shopping with a retailer should they encounter a difficult returns process. "With escalating inflation and rising interest rates causing people to recons

New south walesNew yorkUnited statesRaghav sibalDaniel osborneManhattan associatesManaging directorResearch shows 46 of australian shoppers havea negative perception ofa retailer following online returns issue sydneyAug 28023 prnewswire new research frommanhattan associates has revealed how online returns processes are shaping the perceptions of australian retailersIth 66 of australian shoppers stating they hada less than satisfactory experience with online returns in the past year process those surveyed6 said they now havea negative perception ofa retailer following an online returns issue within this group2 attribute these difficulties to inadequate communication with the retailerIghlightinga growing disparity between shopper expectations and their perceived experience alarmingly for local retailersHe research also showed that 51 of shoppers were unlikely to continue shopping witha retailer should they encountera difficult returns process quot with escalating inflation and rising interest rates causing people reconsider discretionary spendingHe returns process proves an increasingly crucial aspect of the online shopping experience