Gaming meets the real world in latest Budget Direct Sarge and Jac creative
April 30, 2021 10:23
Budget Direct’s reoccurring special detectives Sarge and Jac have encountered the world of gaming in their latest adventure, arriving at the scene of a car accident caused by a video game character in his fluorescent, self-repairing vehicle.
The other driver is not so lucky, with the damage to his car requiring Budget Direct’s ‘big cover without the big price’ insurance.
“As an insurer it’s important to highlight the serious consequences of dangerous driving while also showing how we take care of our customers when they are impacted by it. Our campaign’s blend of extraordinary meeting the real world, gave us a unique opportunity to do just that, in the latest instalment in our campaign,” said Jonathan Kerr, Budget Direct’s chief growth officer.
December 23 2020, 10:25 am | BY Ricki Green | 36 Comments
The highly entertaining latest instalment of Budget Direct’s “Insurance Solved” campaign via 303 MullenLowe Sydney, in which out of this world, extraordinary events wreak havoc upon unsuspecting folk, sees two giant monsters hurling a mangled wreak of a car onto a city roof top.
Bursting onto the scene, Sarge and Jacs approach the bewildered driver just as the monster’s battle reaches an all-time high, as does Sarges’ disbelief at the monstrous insurance policy held by the car’s occupants. Sarge and Jacs make it clear that if the driver was insured with Budget Direct, because the accident was not his fault, he would have been entitled to a hire car while his car gets repaired.