the archers came about as a collaboration between the bbc, birmingham council and the department of agriculture, you know, and that was bringing together something that would actually teach people more about how food and land was worked and everything. that s the way forward, and i think the bbc would be primed to work with all the other public services, like the nhs and agriculture and education, and that s how you ll fund it. charles, an idea for a soap, or is itjust more archers? well, thank you, phil, for putting it so clearly. and at my age, i m quite happy going out there and saying the lines and getting a check at the end of it. fair enough. i love a bit of honesty. daniel, emma, if you were creating a soap now, would you have an idea for one? well, if you want big - characters and outlandish storylines, maybe we should set it in westminster. - i don t know! but if i were to be making a soap, the one thing - i probably would do is try - and make it shorter episodes. i think, you