reporter: has a i change the way you work? it has come i find myself using it pretty much every day. reporter: copywriter guillermo rubio credits artificial intelligence with significantly increasing his productivity. it just makes certain things go a bit faster, like research, or brainstorming ideas. reporter: innovation also means change. a recent goldman sachs report on ai services could create jobs, but also expose as many as 300 million full-time positions, to automation worldwide. is this how grand and how dramatic of a shift that we are looking at here? it s very powerful. ai is able to actually outperform us in learning and adapting. so, that we have not seen before in technologies. reporter: daniel keum from columbia business school says the impact of ai will uniquely reach across industries. i think these are very physical and labor-intensive jobs will not be replaced. but thinking, analytical,