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Home Baking Product Sales Up 24% to $26 Billion, reports Packaged Facts
Quarantining during coronavirus drives interest in home baking as a hobby and as a source of comfort foods
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ROCKVILLE, Md., March 11, 2021 /PRNewswire/ As the coronavirus pandemic caused lockdowns and a number of office workers relocated to working at home full-time in 2020, many consumers began to spend most of their time at home and looked for more home-based activities. Baking activity took off, and subsequently, sales of baking-related products soared by 24% last year to reach to $26.5 billion, reports market research firm Packaged Facts in the new report