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What value lies in trademarking a cocktail? It depends who you ask.
Tropical Isle, a chain of bars in New Orleans, is the only place you can get a Hand Grenade®. There’s pride in the ubiquitous nature of the drink in the city. “Every single Hand Grenade you see littering the streets of New Orleans is from one company,” proclaims Tropical Isle’s website.
The pristine sanctity of a Hand Grenade, which Tropical Isle describes as a “melon flavor drink” with “lots of liqueurs” and “other secret ingredients” is dubious at best. But when it comes to other trademarked cocktails like the Dark ’n’ Stormy, Sazerac or Painkiller, integrity is often cited as the need for the drink’s legal designation.