Kardinal Offishall. Photo Contributed: Paul Jones Media
Canadian deejay/rapper Kardinal Offishall took to Twitter to pay homage to Jamaica, the island of his parents’ birth, after creating black history by being named Senior Vice President, A&R, for Universal Music Canada (UMC) yesterday.
The promotion comes seven years after the multi-platinum, award-winning rapper and producer was appointed creative director for the company, which is regarded as one of the biggest and most profitable within the UMG group.
In his new role, Kardinal will continue to undertake his previous duties to discover, sign, and develop new artistes, and, among other things, provide strategic direction to the company.
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