as successful. he thought there had to be a way to replicate his success for others. the concept was simple. make retail space as easy to book as a hotel room for as long or as short as needed. we could pop up during this moment where everyone is excited. you could appear and disappear before people get bored. his company appear here started out with london retail spaces available for rent on their online platform and then branched out to offer locations in some of the hottest shopping districts in paris and new york. you got top photographers and designers to go out and photograph the streets and people and cure ate guides and i think the reason is you want to get in from the right people and think about what is is that street, who are the people there and why are they tla tl and we want to make sure that people understand who those audiences are so they could get not just a connection, but they could realize what street best matches who they are. washington, d.c. based dani
burg, the founder of healthy snack line burg bites booked a space for six days to appear here in downtown new york. it was in soho on 128 thompson street, it was a great location and a lot of foot traffic. we started off the foot night with a party and had hired a d.j. as an online business, the week long pop up store helped them drum up publicity that they wouldn t have been able to get. we had the wall street journal come down and take a photos and helped us get news coverage that we otherwise may not have gotten. getting face-to-face access to the ideal customer helped guide the growing business s next steps. we learned so much about our customers and that was the main goal and that is why we re rolling our raspberry flavor because we saw how crazy everyone went for that flavor at the pop up shop. australian bears hairline neon and ko sells online and booked in new york to test their staying power in the global market place. going through appear here allowed them to do