Since a high water mark of attendance in 2015, attendance at the rally, a key driver of summer tourism in South Dakota, has stagnated around a half-million total attendees. Sturgis's city manager says attracting more first-time attendees is a major focus of the city's rally and events department.
Heat impacts the 82nd rally, its businesses and length of guests visits
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Nearly 500 homes coming in Sturgis housing developments
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City of Sturgis awards licenses for two Medical Marijuana dispensaries
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