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4 things marketers need to know before entering the metaverse

All last week The Drum examined the present and future of the metaverse in our Deep Dive. We caught up with experts from the world of gaming, B2B and NFTs, spoke to web3 advocates and detractors and, ultimately, learned that the potential of the metaverse has yet to be realized.

Creative Works: The Drum editorial team s favourite Christmas ads of 2020

Burberry s ‘Singin’ in the Rain’ Christmas ad Welcome to The Drum’s Creative Works, in partnership with Adobe Stock, dedicated to showing the best creative work from around the globe. It’s been one hell of a year and this Christmas is set to be even smaller than many of us could have ever anticipated. However, that hasn’t stopped some of the world’s biggest brands from pushing the boat out in an attempt to encourage some festive feelings. With ads from the likes of Tesco, Sainsbury’s and Burberry, you can scroll down to see a selection of the year’s best Christmas spots as chosen by The Drum’s very own.

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