Coffee without beans?
Bloomberg
A block away from the Starbucks on Seattle’s busy Western Avenue, a woman bends over a coffee grinder and a black kettle full of bubbling water, which sits on a hot plate. The air is thick with the roasty aroma of fresh-brewed java. The scene would be entirely unremarkable except for a few outstanding details. One, the woman is wearing a lab coat. Two, there’s a steaming glass beaker instead of a mug. And three, not a single coffee bean was involved in making it.
This is the office of food tech start-up Atomo Coffee, where a team of food scientists and chemists led by friends and co-founders Andy Kleitsch and Jarret Stopforth are working on what they hope will be the successor to meatless meat, eggless eggs and milkless milk. Atomo’s coffeeless coffee is made from upcycled ingredients, e.g. sunflower seed husks and watermelon seeds, which undergo a patented chemical process to yield molecules that mimic the flavor and mouthfeel of the real th
Atomo ready to roll out coffeeless coffee this year
Atomo s processing technique produces molecules that mimic the flavor and mouthfeel of coffee. Wednesday, May 12, 2021 4:15 PM UTC
Atomo Coffee Inc. s team of food scientists and chemists are working on what it dubs as coffeeless coffee, made from sunflower seed husks and watermelon seeds, which undergo a patented chemical process.
The result of the processing of upcycled ingredients are molecules that mimic the flavor and mouthfeel of the real thing.
The grounds are brewed just like a regular cup of coffee and contain caffeine.
After over two years of development, Atomo Coffee will finally roll out its product this year in cans of cold brew.
business model. everybody starts from somewhere. right? starbucks started skwr. it happened to have started here. so shopping local can lead to huge and it s not about just help out a little guy over here. dani s business is not very huge. it is very local. i m from here. i am local. my family is from here, who also have businesses here. when dani talks about her local roots she s not kidding. this store might be only a few years old, but its ancestry goes way back. it s based off my great grandfather s grocery store that was here in seattle about 100 years ago. just like her great grandfather, who built his business to serve his neighbors, dani s flagship store is located just a block and a half from her home. and, less than half a block from her first business, a coffee shop she still owns and operates called fuel. and her customers get it. i think it brings us back to kind of that vintage feeling of going to the soda shop, or you
know just knowing the store really well and feeling comfortable in it. with a coffee bar, pastries, sandwich station, fresh produce, clever gifts, candies and a wine bar, dani s mix of products and services stretches from breakfast to way past dinner, and the model seems to be working. we re taking that model, and bringing it in to today for the modern consumer. i live in an apartment upstairs around the corner. so i actually come here quite frequently to pick up a couple things on my way home from work or if i need anything to dinner. coming to get my wife a birthday candle and card and see people here having a pint of beer in a nice community area. it s a nice place, real quiet, not too well i think of like a little tiny grocery store, but with other accessories. yeah, there s tons of stuff here. a great variety. for this reason dani sees her store as an updated version of
7-eleven. our sales per square foot are in the same range as 7-eleven. we believe that this model is like i was saying kind of the 7-eleven for the modern consumer with an eye to more quality, specialty, and local. what makes her shop local business model work? dani says it s her commitment to the community. this isn t a new and innovative idea. this is what my great grandfather was doing 100 years ago when he came to this country and was seeking community. this is the kind of store he created. and that s what was created there in community. that s what we re creating, is that place. small business owners are going to be doing all they can to get customers to shop local this small business saturday. so what are some things you can do to maximize your sales on this kickoff to the holiday shopping season? receivea lesonsky is the founder of grow biz media, and barry moltz is a small business consultant. you can find him online at barry