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Like many Caribbean nations, Barbados faces two distinct crises. On the one hand, the island now imports almost 90% of the food consumed. On the other, levels of obesity and associated diseases have risen, largely because people are eating processed products and calorie-dense foods, most of which are imported. Agritourism, which links farmers and agribusinesses to the tourist market, could play a significant role in tackling both these problems and CTA is working closely with local partners to encourage the growth of the local food market.