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Pizza Factory Aims to Build New Stores With Smaller Footprints
The new Pizza Factory Express will be designed for optimized carryout and delivery and affordability for new franchisees.
The Pizza Factory Express model starts at 1,000 square feet and eliminates many of the operating expenses of larger restaurant prototypes.
The Oakhurst, California-based chain hopes to make it more affordable for new franchisees to open stores in other western states.
Pizza Factory recently announced a strategic partnership with San Francisco-based Rubber and Road Creative to conceptualize a new Pizza Factory Express design that would capitalize on the growing demand for off-premise dining options. The reimagined design would also make it easier for new franchisees to afford to open their first Pizza Factory store.
Photo: iStock
Feb. 5, 2021
Pizza Factory has created Pizza Factory Express, a format optimized for delivery and carryout, while offering franchisees a lower investment, a news release said.
The 1,000-square-foot model will allow the brand to enter untapped markets and eliminate many operational, equipment and furnishing costs associated with larger stores. Likewise, the format requires fewer employees to run the show, while still providing service for the on-the-go and at-home customer. Off-premise dining is here to stay, but restaurant design still remains more important than ever, Pizza Factory CEO Mary Jane Riva said in the release.
Pizza Factory tapped San Francisco-based design agency, Rubber and Road Creative, to help create the format.