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Hollywood Studios Are Beginning To See Radio's Advertising Light

Hollywood Studios Are Beginning To See Radio's Advertising Light
radioink.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from radioink.com Daily Mail and Mail on Sunday newspapers.

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Real Housewives Are the Secret to Hollywood Movie Marketing

The film industry looks to Bravoholics to save cinema. “What’s special about the Housewives franchise in particular is that it has such an incredibly leaned-in audience,” explains one Warner Bros. executive ahead of Barbie’s release.

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2023 Was The Year Of Barbie (and The Fan Zone It Created)

2023 Was The Year Of Barbie (and The Fan Zone It Created)
thedrum.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from thedrum.com Daily Mail and Mail on Sunday newspapers.

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Warner Bros. marketing head says "Barbenheimer" phenomenon was "absolutely a surprise" | Power 106.9

Warner Bros. Pictures - UniversalOne of the biggest entertainment stories of the year was the "Barbenheimer" phenomenon — the mash-up of two very different release-date twinsies, Barbie and Oppenheimer. Greta Gerwig's cotton candy-colored comedy starr.

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