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Tickitto commissions research with University of Edinburgh on travellers intentions post COVID-19
LONDON, Dec. 17, 2020 /PRNewswire/ In recent research, innovative API firm Tickitto found significant evidence of pent-up demand for travel-related experiences in 2021; consumers are ready for a new normal and are planning accordingly. Spontaneity has definitely taken a back seat with 85% saying that they will be booking all of the events and activities in advance next year, rather than leave anything to chance. The work was carried out in conjunction with Dr Ben Marder, travel and social media expert at University of Edinburgh Business School.
6 out of 10 respondents reported that they are actively planning the events and activities they intend to engage with while travelling in 2021. The majority of the others intending to start planning soon with less than 5% saying they were holding off until the picture becomes completely clear related to COVID-19.