imagination, and the image, and the excitement of what it was like when you were a child, when you first got to go to that play ground. our next rescue team member, dana hewins, is a marketing and p.r. expert who was tasked with getting jerry and evelyn some exposure. so i have another surprise for you tomorrow. a reporter from the asheville times will be here to interview you. oh, that s awesome. that s fabulous. and then i m going to sit down with you and spend some time refining your messages and looking at your traditional media, your social media, and looking at how we can blend in your customer reviews of that to get you some additional exposure. after a very long day, mike gave jerry and evelyn a homework assignment for the next day. first of all, you have to identify your top ten clients. second thing is the mentor schedule. we have to work with this mentor and it s our responsibilities the mentees to manage the schedule. they give us knowledge, we give him commitme
the resulting story was front-page news in asheville. which was exactly the kind of local exposure dana was looking for. building on that momentum, dana also approached the customers on jerry and evelyn s top ten client list and asked them to do an online review. mike took the business owners aside to talk a little more about their original question. how to boost sales when they sell a product that doesn t have a repeat customer. you ve got to increase sales. here s how you do it. tip number one is i want you to start asking for what s called vendor referrals. stop going to referrals and asking them for other customers. instead ask them for other vendors they trust and like. if they refer you to them and you can build relationships you re going into common customers as a team. two is trade shows. stock a boost, it costs a lot of money and it doesn t yield many results. guess who is at the trade shows? other vendors. start walking the trade shows. it costs nothing. gives you an oppo