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Beverage branding: Trending designs for 2024

Beverages choose to rebrand to keep their look fresh, modern and interesting. We take a look behind the scenes at some of the beverage brands that have changed their packaging in 2024 - what changes have they made and why?

London Essence unveils brand refresh - The Spirits Business

Mixer producer London Essence Co has overhauled its product design to give the brand a ‘more recognisable identity’.

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