ABC s head of marketing to join The Guardian Australia mumbrella.com.au - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from mumbrella.com.au Daily Mail and Mail on Sunday newspapers.
Guardian Australia lands deal with Facebook to licence news to the platform
July 5, 2021 10:36
According to an article published on Saturday in the Guardian Australia, the publisher will licence its news content to Facebook’s News tab which is yet to launch locally.
Guardian Australia lands deal with Facebook to licence news to the platform
The Facebook News tab, which has already launched in the US, is a dedicated tab on the platform which pays select news publishers to host their content.
ADVERTISEMENT
Guardian Australia’s managing director, Dan Stinton, said in the article the agreement with Facebook had been reached on Friday.
ACCC boss welcomes Guardian and Country Press Facebook deals
Share
It is too early to make a decision on the need to force tech giants Facebook and Google under the Morrison government’s media code as they continue to negotiate deals with media companies, says the head of the competition watchdog. The only criteria for success of the code was media companies being able to come to fair commercial deals with the big tech players,” Australian Competition and Consumer Commission chairman Rod Sims told
The Australian Financial Review.
Dominic Lorrimer
Treasurer Josh Frydenberg has said the news media bargaining code, which became law at the end of February, would not apply to Facebook and Google if they reached agreements with enough media companies in Australia.
“Guardian journalism is already a trusted source of news on Facebook in Australia, so we welcome the opportunity to licence our content to the platform. We look forward to partnering with Facebook to make the launch of News tab a success,” Stinton said.
Facebook’s news partnerships lead for Australia and New Zealand, Andrew Hunter, welcomed the agreement.
“We are pleased to partner with Guardian Australia to bring additional news posts to Facebook,” he said. “Facebook will continue to work with a variety of publishers to support the sustainability of Australia’s news industry.”
Facebook’s News tab has yet to launch in Australia, but will be a dedicated news feed for journalism on Facebook, curated by Facebook staff. When the product launched in the UK in January, the Guardian reported it was expected Facebook would pay millions of pounds per year to local publishers.