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Quicken Loans to change name to Rocket Mortgage View Comments Quicken Loans LLC is changing its name to Rocket Mortgage to emphasize its fully digital mortgage brand, the Detroit-based lending giant said this week. The change is set to take place July 31. It will harmonize the title of the country s largest mortgage lender with its technology that allows homeowners and buyers to close loans completely online. It also follows the adoption of the Rocket name by other subsidiaries of Rocket Companies Inc., which went public in August, and its sponsorships. Rocket has now eclipsed Quicken in affinity, according to the company.

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