Quality Meat Scotland’s (QMS) promotional activity encouraging consumers to ‘Make It’ Scotch Lamb on St Andrew’s Day has delivered impressive results. In partnership with the National Farmers Union Scotland (NFUS), the Institute of Auctioneers and Appraisers Scotland (IAAS), and the National Sheep Association Scotland (NSAS), QMS supported United Auctions’ campaign to make Scotch Lamb PGI the national day dish. As part of the campaign, QMS established a media partnership with the Daily Record, which generated over 500,000 opportunities to see Lamb for St Andrew’s Day online and in print. The partnership features recipe inspiration and top tips from chefs ‘The Kilted Chef’ Craig Wilson and Justin Maule as well as farmer, butcher, and owner of Damn Delicious, Michael Shannon.
20 Drop-Dead-Gorgeous Charcuterie Board Ideas PureWow 12/15/2020 letters@purewow.com (Stephanie Cain)
When it comes to entertaining, a charcuterie board is a go-to for hosts and a fan favorite of guests for good reason. While charcuterie technically means a range of different cured meats, these platters go beyond salami and prosciutto, typically featuring various cheeses, crackers, spreads and produce. But what exactly makes them so popular? For starters, they re extremely flexible: you can adjust the ingredients for different preferences, scale the portions up or down based on the number of guests, make them as affordable (or high-end) as you d like and can even tie them to a certain theme, like a color or season. But perhaps the main reason is that they require zero culinary skills to assemble. Sure, there s an art to making a charcuterie board look as impressive as the ones you ve seen all over Instagram and Pinterest. Don t worry we re here to give you so