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Chief marketing officers and digital marketers are now able to propose effective marketing strategies to management and measure direct returns on investment while reaching their various audience through intelligent tech platforms.
This was the consensus at the end of the maiden edition of the Digital Marketing Virtual Exhibition 2020 organized by the Association of Digital Marketing Professionals of Nigeria (ADMARP). The event, which held over the weekend, had an average of 1,000 active participants throughout the 6-hour virtual event. With exhibitions from notable tech organizations like Opera, Oracle, Terragon, DoChase, Media Pal, Eskimi, and Mdundo from Kenya, the event had in attendance over 150 c-suites as well as business owners, digital marketers, and industry enthusiasts.