How an exploding whale helped us spread vital Covid messages
Adopting a quirky voice on Twitter enhanced Doncaster’s reputation and doubled its number of followers, writes Steph Cunningham, head of communications and engagement at Doncaster MBC.
History lessons social media threads – communicating Covid messages
Objectives
Timescale
Staff working on project
Outcomes
89 million reach in total during 2020 for our social media channels. Reach has risen to 55% compared with 2019 on Facebook and 730% on Twitter. Since March 2020, we added 20,300 followers to our Twitter account, doubling our number of followers
Contact
nick.fromont@doncaster.gov.uk
In March 2020, we were faced with a huge communications challenge – a challenge shared by every local authority, government department and media outlet across the country and beyond: how to make sure our coronavirus messages stood out and engaged meaningfully with our audience.