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Venturing into agri-tourism and labelling for development

MEED | Sustainability key to global tourism recovery

Responsible recovery of the global tourism sector should be underpinned by environmentally conscious decisions As the global travel and tourism sector continues to battle the Covid-19 health crisis, it is crucial that it does not lose sight of the bigger picture. The industry was experiencing shifting winds even before the pandemic. Target 8.9 of the United Nations Sustainable Development Goals (SDGs) aims to “devise and implement policies to promote sustainable tourism which creates jobs, and promotes local culture and products” by 2030. SDG 12.B further stresses the need to “develop and implement tools to monitor sustainable development impacts” for sustainable tourism. The United Nations World Tourism Organisation’s (UNWTO) narrative to restart tourism calls for the responsible recovery of the sector, in line with the priorities outlined in the SDGs.

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