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It seems most marketers are trying their best to keep up-to-date with consumers ever-changing needs. However, there is still an emphasis on gender in certain products which needs to be addressed.
Ignoring customer needs and solely concentrating on outdated norms and ideas means one thing and one thing only – stereotypes do not sit well with today’s consumers, so they will take their business elsewhere.
There is a rise in gender-neutral pronouns being used, with 35% of Gen-Zers saying they know somebody who uses them, according to Pew research.
If company longevity and consumer loyalty is something a company focuses on, and if a business is attempting to focus on new customer acquisition, it is of paramount importance that they think towards the future and the needs of those customers.