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Everyone Needs Brand Love

Nothing works better than emotional advertising, writes Taniya Hasan.

Standard chartered bank pakistanAmreli steelSouth asiaSouth asianStanding ovationPsychology todayChartered bank pakistanUx writingBrands and strategyEmotional advertisingTaniya hasanAmreli steels

The Enduring Magic of the Jingle

Pakistani jingles have left an indelible mark on our culture as well as on the ad industry, writes Sumaira Mirza.

Tullo ammaMovern goldDing dongPeek freansYeh dil maange moreDil pakistanVital signsAmma tulloPakistani jinglesCadbury dairy milkJame shirinPeak frean 039s sooperServis shoesOgilvy pakistanSumaira mirza

A Pop Culture Without Brands

Our brand communication is failing to make it into the annals of Pakistani pop culture.

Uttar pradeshImran khanSalman abedinRooh afzaAlina ahadMeri jaanGreeniche natural healthGucci gangBubble yourChaat masalaDigital platformsNatural healthCoke studioDoes cricketAustralian rooted twitterDing dong

Consumers get no relief despite strong rupee, low costs - Newspaper

The extra burden of high utility bills has made the lives of many low- and middle-income families more miserable.

Russia generalTrading corporation of pakistanTrading corporationSensitive price index

Once there were green fields kissed by the sun

As Christmas dawns upon the Bandra villages of Sherly, Rajan and Malla, its residents recall striking memories from its vanishing past

Eteläuomen läiSalsette islandUnited kingdomSare polKing georgeMeher marfatiaGillian castellinoJoseph dsouzaOlga valladaresArden dsouzaManoel gonsalvesDion dmelloClare dmelloMary dsouzaWency wenceslaus fernandesBassein vasai

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