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Pokemon cards rise in popularity among collectors and thieves | The Asahi Shimbun: Breaking News, Japan News and Analysis

A young manager had taken theft-prevention security measures at his new shop located in a quiet residential area surrounded by orchards in Kumamoto Prefecture.

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Japan toy sales top 1 tril. yen for 1st time, led by foreign tourists

Japan's toy market topped 1 trillion yen ($7 billion) for the first time in the year ended March 2023, driven in part by solid demand for goods of Japanese anime characters like "Pokemon" from foreign tourists, according to an industry body

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Japan toy sales top ¥1 tril for 1st time, led by foreign tourists

Japan's toy market topped 1 trillion yen for the first time in the year ended March 2023, driven in part by solid demand for goods of Japanese anime characters like "Pokemon" from foreign tourists, an industry body says. Sales of card games, stuffed toys, model vehicles and other types of…

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If toys become gender neutral, it will contribute to an expanding market and children will be able to learn about gender equality through toys.

Daisuke Fujii, editor-in-chief of Toy Journal, a monthly industry journal. Children’s toys are becoming more and more gender neutral, with signs that read “For boys” or “For girls” disappearing from toy stores. Shelves are being stocked with new products suitable for both boys and girls.

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