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When I caught up with him recently, he was the creative head of a marketing company in San Francisco called Butcher­shop. He hadn’t planned to stay in marketing, but now he is rising through the ranks. It surprised me that he sees continuity between his work at Duke and his work as a marketing executive. “You have to know a little something about culture and human nature and what makes people tick,” he said. When he talks about his clients, it sounds to me like he is speaking in tongues. One produces autonomous drones that can deliver medical supplies deep into Africa. Another is developing electromagnetic pulse tubes for frictionless trains four times as fast as Japanese bullet trains with zero carbon emissions. Another is run by an ex–intelligence officer with a new way to offer cyber insurance. He described his clients as “fascinating people who look at the world, notice an opportunity, and build something. I help them articulate their point of view, mission, and visio

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