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Dada Group s Dada Now Attracted New Users By 30% Through Expanding Partnership with WeChat Search

Press release content from PR Newswire. The AP news staff was not involved in its creation. Dada Group’s Dada Now Attracted New Users By 30% Through Expanding Partnership with WeChat Search April 22, 2021 GMT SHANGHAI, April 22, 2021 /PRNewswire/ Dada Group (Nasdaq: DADA) (“Dada”), China’s leading local on-demand delivery and retail platform, is pleased to announce that Dada Now, its on-demand delivery platform, has established cooperative partnership with WeChat Search to further extend the potential users in WeChat ecosystem. WeChat has a broader user base in China with over 500 million monthly active users. Based on the users’ high stickiness to WeChat ecosystem and the improved search functions, more and more users prefer to gain the service they need through WeChat Search. According to the data of WeChat Search, delivery-related keywords are most frequently searched by users.

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