Dacia Bigster Concept Heralds Compact Segment Attack, “All-Weather” Brand Mantra
Renaulution” business plan has three phases. First comes (the aptly named) “
Resurrection,” which should run its course until 2023 – focused on recovery, of course.
Next comes the “
Renovation” period, which is expected to last until 2025 – this one will see the majority of the brands come with reworked ranges and all-new entries. Last but not least is the “
Revolution” age, which hasn’t even been targeted for completion, because it should run its course “
from 2025 and onwards” towards making the carmaker a lot nimbler in new technologies, energy, and mobility.
Most importantly, the new strategy will see the creation of just four business units, one being the aforementioned Dacia-Lada branch. According to the presentation, brand identity will remain just as strong going forward, with Dacia adding “
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