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Thereâs no dentist recommending the brand, instead, the Dabur Red Paste ad thanks its 35 crore consumers for making it âDesh ka Lalâ.
Ogilvyâs latest ad for Dabur Red toothpaste does not promise to fight germs or whiten teeth. While most of us are used to seeing a dentist in glasses recommending a toothpaste to us, Dabur s new ad takes a completely different route.
Toothpaste is one of the largest, dynamic and most competitive categories in the FMCG sector in India. A press note mentions that Dabur Red Paste, since its conception in 2003, has been able to create a following in this category despite the presence of MNCs such as Colgate-Palmolive, Pepsodent, Sensodyne (owned by GlaxoSmithKline).