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Market size for D2C brands in 2025 predicted to be at $100 billion+ in India: Kantar: Best Media Info

Best Media Info: According to Kantar, a minority of touchpoints deliver the majority of impact (20% of touchpoints show an impact of 80%). Brands should do fewer things, but do them excellently.| Marketing News

State of funding in women-led startups: Faster, but not fast enough

Women founders breached $1 billion in funds raised for a second consecutive half-year, raising hopes that, despite a dip, they might stay relatively warm if winter comes.

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