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Google Is Under The Spotlight (again) Following Bad Ads Claims

Two reports in as many months have raised red flags over media quality and reporting, as well as problematic ad placements on YouTube.

United statesSean cunninghamAdalytic youtubeRyan eusanioEdwardj markeyGeorge ivieOmnicom media groupMedia agency briefingUs federal trade commissionMedia rating councilVideo advertising bureauJustice departmentAmerican expressKids dianaOnline privacy protection actUnited state

Every Move Linda Yaccarino Has Made To Woo Brands Back To Twitter

And what the ad industry really thinks of her efforts to revitalize the company‘s ailing advertising business.

City ofUnited kingdomUnited statesElon muskMatt navarraPaul vernaWells fargoMedia agency briefingDefamation leagueCountering digital hateAnti defamation leagueBlack americansIntegral ad scienceShiv guptaCosigning muskElon musk

As Parents Take To Reddit For Back-to-school Advice, Here s What Marketers Need To Know

The school season presents opportunities for brands to boost their recall, favorability and purchase intent among parents and young consumers on the social platform.

Marissa bellMedia agency briefingWill cadyNoosa yoghurtSocial mediaBack to schoolD spendRand strategy

Budget Power: How Intentional Marketing Might Fix Some Of The World s Big Problems

The world’s got big problems, says Lively’s Tina Mulqueen. But using big brands’ advertising budgets intentionally just might contain an answer.

Cambridge analyticaMaria ressaMedia agency briefingSilicon valleyLively worldwideRand purposeD spend

Pulling out government ads is policy reversal

Preserving government adverts for only public-owned media is likely to cripple the media industry in Uganda.

Ramathan ggoobiPresident yoweri kaguta museveniBudget execution circularRivate media businessesNew visionFair competitionDepartment of journalism and communicationMakerere universityUnited nations educationalScientific and cultural organisationInternational programme for the development of communicationDaily monitorNder funding challengesGovernment advertisingD spendCivil society organisations

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