As US networks and advertisers tweak approaches to TV advertising in preparation for the realities of cross-platform viewing and shifting audience behaviours, d.
Best Media Info: The report also highlights that the Indian CTV market is booming, with 20-22 million households currently using CTVs, projected to double by 2024| Television News
Best Media Info: The parent company of Instagram, Facebook, WhatsApp and more has also reported a 3% increase in its revenue, on a YoY basis, and clocked in $28,645 million during the first quarter of FY23| Digital News
Best Media Info: The tech giant’s ad impressions however had increased by 23% YoY in the last quarter of the current fiscal year as the average price per ad decreased by 22% during the same period| Digital News