Scott Underwood
Newspapers often employ clever or direct wordplay in headlines to encourage people to read the article that follows.
Here are a few examples from recent editions of The Herald Bulletin:
• Down by the river (with an article about a woman’s concerns about contamination near White River)
• Surprise announcement (article about Anderson Community Schools announcing it had selected a new superintendent)
• Unexpected inspiration (article about a man with an amputated leg who regained his confidence with the help of a stranger)
• A different path (article about the impact of the pandemic on working women)
Such headlines, which are followed by a subhead that explains more directly what the story is about, can effectively pull readers in by drawing a connection to a familiar turn of words.
championship series, fine. but it is madness. that said, willie, this fall for people that don t love baseball, we have some of the greatest collection of teams. the dodgers are unbelievable this year. they won again last night. the indians have had an extraordinary run. the yankee s coming out of nowhere. you have so many good teams. the cubs are there, and they re such a good team, world series champs. the nationals are really potent from top to bottom. this and i forgot them for some reason. and yes, you rub salt in the wound, and the houston astros. what a great physical powerful team. we ve got a great lineup of teams here left in october. they are. you mentioned the dodgers. they swept their series last night against the d-backs. they re plowing through the playoffs. they look good in the post season. let s turn to politics. with us the president of the
30-90 over the last 15 years or so against the yankees. doesn t happen in sports. the worst team in baseball meets the best team all the time, except that team. except that team. mike, you were there last night. any arrests? couple of close you know, close calls but i managed what a game, though. last night is proof baseball has to deal with the strike zone. last night s home plate umpire was consistent for both teams. he had a strike zone about that big. you re going to have five-hour games if it continues. we have to go back to the old strike zone 20 years ago where people swung. takeaway of a red sox fan after a glorious yankee win. the strike zone is too small. something went terrible he wrong after the top of the first inning. okay. enough about baseball. well except what national league wild card. rockies/d backs.